Investor Relations

ORIGINAL REPORT WAS PUBLISHED IN SWEDISH ON 2025-08-21

Financials

Significant Events During the Period

• PixelFox divested its wholly owned subsidiary Userdesk AB, including its AI service, to Medimi AB for SEK 19 million.
• Determined the share price and number of shares to settle the earn-out consideration for the acquisition of W & IT Solutions AB: 1,785,714 shares.

Significant Events After the Period

• Announced a capital allocation strategy to invest surplus liquidity in cryptocurrencies and other digital assets.
   

CEO’s Statement

A quarter of higher net sales and improved operating results from our core business. We executed on our decided strategy: focus on growth, development and investments for the future.

During the period, Userdesk was divested. The transaction crystallised value created through development and packaging, freed up time and capital for continued execution in the core business, and gave us financial flexibility. Our model is to invest in, develop and refine assets into better products, scale where we see the best return, and divest when value can be realised efficiently. Userdesk is a concrete example of this approach, and we will continue to apply this strategy going forward.

Financial position and cash flow remained in focus. We continued to work on gross margins and cash conversion. The ongoing operations generated a positive EBITDA, and we prioritised growth with positive results. This discipline creates room for both investment and development.

During Q2 2025, PixelFox generated net sales of 18,5 miljoner SEK (10,7 msek) compared with the same period in 2024 an increase of approximately 73%. The Group’s EBITDA amounted to approximately 0,9 miljoner SEK (0,6 msek).

After the end of the period, we presented a framework for allocating future surplus liquidity to digital assets. The purpose is to complement our operations with a controlled and diversified source of return. The framework is based on limited positions, diversification and clear processes for measurement and reporting. The first investment was made on a small scale, funded by the Group’s cash flow. This activity is conducted separately from working capital and does not affect our ability to run and develop the core business.

Outlook
Looking ahead, we work in three equally prioritised areas.

• We will continue to drive profitable growth in the existing business with a focus on customer value, margins and cash flow.
• We will develop and refine selected assets where we see potential to scale, with divestment considered when market conditions are right.
• We will apply our capital allocation framework, investing surplus liquidity in digital assets in a disciplined manner.

Taken together, the quarter shows that our model works. It combines operational delivery with value-creating transactions and a clear order for how capital is deployed. With continued focus on execution, I see good conditions to keep developing the company and create long-term shareholder value.

For further information, please contact:
Robin Bäcklund
Chief Executive Officer
PixelFox AB (publ)
ir@wearepixelfox.com

PixelFox AB (publ)
The business idea of PixelFox AB (publ) is to operate, develop, and acquire services and companies within e-commerce, SaaS, retail, and industry, and the company's vision is to become a leading player in their respective niches.