From a traditional retail company to a tech-driven group — building SaaS products, digitalizing commerce, and growing from real cashflow.
Repays all long-term interest-bearing debt, achieving a fully debt-free balance sheet.
Announces capital strategy to allocate surplus liquidity to digital assets. First investments follow in August.
Completes acquisition of Smart Upsell AI, further expanding the Shopify app portfolio.
Divests Userdesk AB to Medimi AB (Servana AB) for 19 MSEK, receiving ~74.83% ownership in Servana.
Establishes a strategic subsidiary in the United States, marking the company's first international move.
Expands into AI with the acquisition of the UserDesk customer service platform — funded by cashflow from the now-digitalized trading operations.
Robin Bäcklund assumes position as CEO with a clear mandate: pivot to technology, digitalize the existing trading operations, and use the cashflow to acquire and develop SaaS products.
Company renamed from Partytajm International AB to PixelFox AB. The retail operations are divested while the profitable bullion trading business is retained and set for digitalization.
Acquires Iron Branch PVC AB, operating the Shopify plugin "PixelFox" with 2,400+ users. The app that would give the company its new name.
Acquires 100% of W&IT Solutions AB — a bullion trading business. The company that would become PixelFox's foundation.
Partytajm International AB (publ) begins trading on NGM Nordic SME — a Swedish B2C company selling party supplies, decorations, and affordable wall art.
Partytajm International AB is acquired, laying the groundwork for the journey that would eventually lead to the formation of PixelFox AB.
PixelFox is a Swedish technology group that builds SaaS products for e-commerce and operates digitalized bullion trading platforms — combining tech innovation with real, profitable cashflow.
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